Toyota City, Japan, November 18, 2014―Toyota Motor Corporation will launch its all-new "Mirai"1 hydrogen fuel cell vehicle (FCV) in Japan on December 15. The vehicle will be sold through "Toyota"2 and "Toyopet"2 dealers.¥¥¥¥¥¥¥¥¥¥¥

The Mirai signals the start of a new age of vehicles. Using hydrogen―an important future energy source―as fuel to generate electricity, the Mirai achieves superior environmental performance with the convenience and driving pleasure expected of any car.¥¥¥¥¥¥¥¥¥¥¥

The Mirai uses the Toyota Fuel Cell System (TFCS), which features both fuel cell technology and hybrid technology, and includes Toyota's new proprietary FC Stack and high-pressure hydrogen tanks. The TFCS is more energy efficient than internal combustion engines and emits no CO2 or substances of concern (SOCs) when driven. Drivers can also expect the same level of convenience as offered by gasoline engine vehicles, with a generous cruising range and a hydrogen refueling time of about three minutes3.¥¥¥¥¥¥¥¥¥¥¥

The Mirai delivers everything expected of a next-generation car: an immediately recognizable design; driving exhilaration stemming from superior handling stability achieved by a low center of gravity; and quiet but powerful acceleration provided by the electric motor. The Mirai also features an exclusive telematics service for a safe, secure and comfortable ride, and the vehicle can double as a high-capacity external power supply system during power outages, disasters and other emergencies.¥¥¥¥¥¥¥¥¥¥¥

Hydrogen can be generated using a wide range of natural resources and man-made byproducts such as sewage sludge. It can also be created from water using natural renewable energy sources like solar and wind power. When compressed, it has a higher energy density than batteries, and is relatively easy to store and transport, therefore it also carries expectations for potential future use in power generation and a wide range of other applications. FCVs are able to generate their own electricity from hydrogen, meaning they can help make a future hydrogen-based society a reality, and are therefore expected to further contribute to accelerating energy diversification.¥¥¥¥¥¥¥¥¥¥¥

Sales Outline
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Start of sales: December 15, 2014
Sales channels: "Toyota" and "Toyopet" dealerships
Sales target: Approximately 400 units in Japan by the end of 2015
Manufacturer's Suggested Retail Price: 7,236,000 yen (Includes consumption tax; does not include recycling fees; differs in Hokkaido and Okinawa)

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